Nascent 🪺

Nascent 🪺

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030.2: Yes, apply content analysis to customer discovery interviews.
Founders can measure how reliably they identify People in Pain.
Jun 29 • Mike Vladimer
030.1: Yes, analyzing discovery interviews is data transformation.
And we can measure the transformation's reliability with Content Analysis.
Jun 22 • Mike Vladimer
030: Yes, founders trick themselves.
Unless they measure reliability.
Jun 15 • Mike Vladimer
029: No, don't use legendary founders' recipe for success.
Instead, replicate it with measurement.
Jun 9 • Mike Vladimer
028: Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain.
See it applied in a case study.
Jun 2 • Mike Vladimer
027: No, don't interpret discovery interviews by feel.
Instead, use the Yardstick of Pain.
May 26 • Mike Vladimer
026: No, don't trust self-reported data from discovery interviews.
Instead, capture ground truth.
May 21 • Mike Vladimer
025: No, searching for People in Pain is not marketing
Marketers have knowledge that founders don’t
May 11 • Mike Vladimer
Nascent 🪺
Nascent 🪺
Conventional startup strategies are for startups with customers. Nascent is for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.
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