Historically, funding was founders' top priority, but that changed in April 2015. Now founders' top priority is searching for People in Pain -- but most innovators don't yet recognize this.
My goal with the quantification is to mitigate founder bias. By reviewing on ground truth after the interview, the founder has a chance to assess what the interviewee actually said in a less emotionally charged setting. This is what happened in the latest case study: https://open.substack.com/pub/nascentstartups/p/how-a-founder-decided-whether-to
In violent agreement with doing market research (and making sure you do the research without inherent founder bias). Love quantifying the pain idea.
My goal with the quantification is to mitigate founder bias. By reviewing on ground truth after the interview, the founder has a chance to assess what the interviewee actually said in a less emotionally charged setting. This is what happened in the latest case study: https://open.substack.com/pub/nascentstartups/p/how-a-founder-decided-whether-to