Archive - Nascent 🪺

Yes, a rare Pain can still be worth solving.

The interplay between severity and frequency determines value.

Oct 26 • Mike Vladimer

No, usability is not the same as usefulness.

An automated cocktail machine, scored against five criteria for Pain worth solving.

Oct 19 • Mike Vladimer

Five criteria to identify a Pain worth solving, according to Greenlight Idea Lab.

Severity, frequency, prevalence, no alternatives and urgency.

Oct 12 • Mike Vladimer

034: An interview on how to find valuable Pain with Bill Albert from Greenlight Idea Lab

👋 Hi, I’m Mike and I’m obsessed with product discovery, measured in dollars. This is the summary newsletter 📬 for Episode 034 of the Nascent podcast…

Oct 5 • Mike Vladimer

September 2026

Yes, get data from people with "bank accounts" of Pain.

Then measure how many dollars of Pain are in the account.

Sep 28 • Mike Vladimer

Yes, founders are searching for needles in a haystack.

Here’s how to distinguish Blockers from people with “bank accounts” of Pain.

Sep 21 • Mike Vladimer

Yes, every customer begins as a Person in Pain.

Customers are downstream so founders with just an idea need to search upstream.

Sep 14 • Mike Vladimer

033: Yes, talking about "customers" harms most founders.

Instead, identify "bank accounts" of Pain.

Sep 7 • Mike Vladimer

August 2026

032.3: Yes, you can convert customer discovery interviews into dollars.

How to generate an initial, monetary signal.

Aug 31 • Mike Vladimer

032.2: Yes, only people who are "hurting" might become customers.

How to apply psychology and drive reduction theory to monetize customer discovery interviews

Aug 24 • Mike Vladimer

032.1: No, people who feel "fine" will not become customers.

How to apply behavioral economics to monetize customer discovery interviews

Aug 17 • Mike Vladimer

032: Yes, we can value startup ideas in dollars.

Behavioral economics and psychology are the key.

Aug 10 • Mike Vladimer

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