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Yes, every customer begins as a Person in Pain.
Customers are downstream so founders with just an idea need to search upstream.
Sep 14
•
Mike Vladimer
033: Yes, talking about "customers" harms most founders.
Instead, identify "bank accounts" of Pain.
Sep 7
•
Mike Vladimer
2
August 2026
032.3: Yes, you can convert customer discovery interviews into dollars.
How to generate an initial, monetary signal.
Aug 31
•
Mike Vladimer
2
1
032.2: Yes, only people who are "hurting" might become customers.
How to apply psychology and drive reduction theory to monetize customer discovery interviews
Aug 24
•
Mike Vladimer
2
032.1: No, people who feel "fine" will not become customers.
How to apply behavioral economics to monetize customer discovery interviews
Aug 17
•
Mike Vladimer
032: Yes, we can value startup ideas in dollars.
Behavioral economics and psychology are the key.
Aug 10
•
Mike Vladimer
1
031.3: Yes, their Pain is your opportunity.
The more hurting people you find, the bigger the opportunity.
Aug 3
•
Mike Vladimer
July 2026
031.2: Yes, money is liquid Pain relief as well as a metric for Pain.
Products deliver Pain relief and output money.
Jul 27
•
Mike Vladimer
1
031.1: Yes, products imply hidden Pain.
We can see money and products but Pain is hidden.
Jul 20
•
Mike Vladimer
1
031: Yes, every product is a Pain-relief device.
Only “hurting” people might pay money for products.
Jul 13
•
Mike Vladimer
Programming update: monthly podcasts and weekly newsletters
Each podcast episode is now accompanied by a series of newsletters
Jul 10
•
Mike Vladimer
2
030.3: No, founders cannot innately interpret interviews.
But analyzing discovery interviews is a learnable skill -- I measured the improvement
Jul 6
•
Mike Vladimer
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